Mallika Goel

Hi! I’m a creative & adventurer living in Christchurch, New Zealand.


The fire in me…

I love working with brands that are passionate about what they do and genuine in how they go about it. Over the years I’ve built a niche expertise in health & wellness, branding and tech. If you’ve got a story to tell… I’ll help you take it to the world.

Some of my areas of expertise:

  • Brand strategy

  • Content strategy

  • Product marketing

  • Photography

  • SEO and Copywriting


A deeper look at my experience. I’ve been lucky enough to work both agency and client side, which has given me a valuable perspective. In March 2018, I co-founded Break the Resistance, a fitness and adventure community dedicated to inspiring people to get out of their comfort zones and live a little more adventurous!


Marketing Manager, Performance Lab
Oct 2018 to present

Co-Founder & CMO, Break the Resistance
Mar 2018 to present

Freelance Creative
Sep 2018 to Oct 2018

Marketing Specialist, Xero (WorkflowMax)
Sep 2015 to Aug 2018

Brand Strategist, Designworks
Jun 2012 to Aug 2015


National Certificate in Fitness and Certificate in Personal Training,

Bachelor of Commerce, University of Auckland
2008 to 2011

Volunteer Experience

Photography & Social Media, Carbon Method CrossFit
Oct 2018 to June 2019

Marketing Manager, CHIPI
May 2018 to Sep 2018
(part-time, contract role)

Skills & Languages

  • Global marketing experience (APAC, AMER, ASEAN)

  • Strong technical capability — HubSpot (CRM), Salesforce, Google Analytics, Facebook Ads Manager, Wordpress, Mailchimp, Hootsuite, Later (for Instagram)

  • Exceptional writing and editing skills (online and print)

  • Adobe Creative Suite (inDesign, Illustrator, Photoshop, Lightroom and Premiere Pro)

  • Project Management and Leadership

  • Multi-lingual — I speak English, Hindi, French and German


Stephen Dodd
Marketing Director, Performance Lab

Kerri McMaster
Co-founder & Head of User Testing, Performance Lab

Millie Vingrys
Marketing Manager, WorkflowMax (Xero)

Tanya Sarah Smith
Senior Account Director, Method

*Contact details available on request


Let’s talk!

Name *